Digital and social media marketing is a high demanding skill and it is growing faster than that of many other jobs. If you are looking to build your career in this sector or boost your resume or just grow your own business, having in-depth knowledge in this field is essential. In 2024, there are thousands of online courses available to learn practical digital marketing. But if you learn from an expert you can save a lot of time and can avoid costly mistakes. In this post, I have listed the top seven free digital marketing courses that offer FREE certificates upon completion. These courses will help you learn and understand various aspects of digital marketing.
1. Google Digital Marketing & E-commerce Professional Certificate
Google officially offers a professional digital marketing course and provides a free certificate upon completion. If you are looking to build a career in this sector or want to grow your own business then you must have in-depth knowledge on digital marketing. Luckily, you can learn the fundamentals on this course and can practically exercise what you learn. So, enroll in the course to earn a globally recognized certificate for FREE.
Modules Covered:
- Fundamentals of digital marketing and e-commerce
- Search Engine Optimization
- Build e-commerce stores
- Creating and managing online ads
- Email and social media marketing
- Tracking and measuring analytics
Benefits:
- Free certificate from Google
- Practical exercises available
- Self-paced learning system
- It covers a wide range of essential digital marketing tools
Course Duration: Approximately 40 hours
Course Fee: Free
2. HubSpot Academy: Digital Marketing Certification Course
The Digital Marketing Course by HubSpot Academy is an industry-recognized course focused on inbound strategies that attract customers through content marketing, social media, etc. This course will help you to build a strategy to grow a small business. Also, you will learn how to convert visitors into loyal customers. Their certificate will help you to boost your resume.
Modules Covered:
- Build solid digital marketing strategies
- Optimize website for search engines
- Social media promotion and engagement
- Lead nurturing and conversion optimization
- Analyzing and improving inbound marketing efforts
Benefits:
- Free globally recognized certificate
- Expert-led training and real-world examples
- Ideal for marketing professionals and entrepreneurs
Course Duration: Around 5.25 hours
Course Fee: Free
3. Illinois: Digital Marketing Specialization
The University of Illinois created a great digital marketing course and it is available on coursera. This marketing course is absolutely beginner friendly and perfect for those looking for a deep understanding of digital marketing strategies. This course will teach you how to communicate with brands, data collection, data visualization, advertising etc.
Modules Covered:
- Integrated marketing communication
- Digital marketing analytics
- Social media marketing strategies
- SEO and content optimization
- Brand communication
Benefits:
- Training from industry top educators
- Easy learning system with a detailed curriculum
- Master a tool with hands-on projects
- Ability to audit courses for free
Course Duration: 4 months at 10 hours per week
Course Fee: Free to enroll and financial aid available
4. Digital Marketing Strategy (EdinburghX)
EdinburghX released a free digital marketing course for beginners. This course covers fundamentals of e-commerce and marketing concepts. It also covers the essential tools such as online business, website optimization, seo and advertising. It will help to learn marketing strategy and grow your own online business.
Modules Covered:
- Fundamentals of digital marketing
- Tips to create innovative and impactful content
- Conduct a competitor audit and analysis
- Build digital marketing strategy
Benefits:
- Free to enroll
- Self peace learning system
- Beginner friendly
- Get certificate upon completion
Course Duration: 8 weeks at 4-6 hours per week
Course Fee: Free (paid option available for certificate)
5. Udemy: Digital Marketing Basics Course
If you are new and looking for basic concepts on digital marketing and personal branding then this course on udemy is a great choice. This course offers easy-to-understand lessons covering essential topics like SEO, email marketing, personal branding, landing pages, etc. With lifetime access to the material, you can learn at your own pace and revisit the lessons whenever needed.
Modules Covered:
- Introduction to digital marketing fundamentals
- Search engine visibility
- Email marketing strategies and tools
- Content marketing for engagement
- Landing page and email marketing practically
Benefits:
- Lifetime access to course materials
- Perfect for beginners in digital marketing
- Exercises available for practical learning
Course Duration: Around 6 hours
Course Fee: Free (paid option available for certificate)
6. LinkedIn Learning: Master Digital Marketing
Linkedin learning is an ideal platform to learn digital marketing and ecommerce business from industry experts. If you are trying to specialize in search engine optimization and ecommerce sites then linkedin learning is your go to choice. The digital marketing course covers many important topics such as seo, advertising, analyzing, etc. all you must have. If you are trying to improve your site’s visibility and drive more organic traffic then this course is a must. You can enroll on this course using the LinkedIn Learning free trial.
Modules Covered:
- Fundamentals of digital marketing
- Social media marketing strategy
- Keyword research strategies
- On-page and off-page SEO techniques
- Link building and outreach strategies
Benefits:
- Self peace learning option
- Learning from experts
- Ideal for content creators and marketers
- Free access with a LinkedIn Learning trial
Course Duration: Around 9 hours
Course Fee: Free with LinkedIn Learning trial
The Bottom Line
To choose the right course for you please compare these courses with your actual goal. Your final goal is very important to build a successful career in this sector. So, please do research on current trends and make a future proof career goal. Then, enroll in the right course and start deep learning. Also, you can enroll in these courses to boost your knowledge and take your digital marketing career to the next level. These courses will give you a FREE certificate to help you showcase your skills to potential employers or clients.
