A seo friendly permalink is crucial for improving blog’s seo and ensure better ranking on search engines. By default, blogger automatically generate permalinks for all posts and pages. But you can make your URLs more user friendly or optimize them for a specific keyword using a custom permalink option. If you are using the blogger platform for your blog and want to change the permalink of your blog post then this post is for you. In this post, I will show you how to change permalink in blogger.
Let’s get started…
What is a Permalink?
The word permalink comes from permanent link. It is the URL that points to a specific web page. It is a permanent link which means it will remain unchanged. Permalink is important to the readers and also search engine tools. So, it should reflect the content of the page to make it easier for users and search engines to understand the topic of that page.
In blogger, permalinks are automatically generated based on the given title for both post and page. But we can customize them for a better suit.
Benefits of SEO Friendly Permalinks
- Better ranking on search engines
- Increase click through rates (CTR)
- Improve user experience
- Help search engines to index the post
How to Change Permalink in Blogger
Follow the steps below to customize the permalink of your blog post:
1. Log in to your blogger dashboard.
2. Navigate to “Posts” on the left sidebar.
3. Click on the post you wish to modify.
4. Find the down arrow icon next to the “Preview” button and click on “Revert to draft“.
5. You can now edit the post’s permalink.
6. Finally, publish the post.
Note: Please don’t forget to set up a custom redirect for the updated permalink to avoid broken links.
Best Practices for Permalinks
Follow the below guidelines to write a seo optimized permalink for your blog post.
- Always Use Relevant Keywords: Keywords are important to rank on search engine result pages. So, try to optimize your permalink with relevant keywords.
- Keep It Short and Descriptive: Shorter permalinks are easier for users to read, remember and share.
- Avoid Special Characters: Avoid special characters like &, %, $, etc. and always use hyphens to separate words on your permalink.
- Use Lowercase Letters: Always try to use lowercase letters while writing a permalink to avoid any potential issues with case sensitivity.
- Avoid Stop Words: Don’t include common stop words like “and,” “the,” “of,” etc., on your permalinks.
Final Thoughts
Changing the default permalink to a seo optimized permalink is an effective way to boost blog’s seo. Always follow the best practice of writing a good permalink while changing the old one. This will improve your reader experience and blog’s visibility.
